Toyopower is proud to return as a sponsor of NASCAR Mexico 2026. Our commitment to performance and innovation continues—fuelling champions and driving the future of racing.

There’s something special about a new NASCAR Mexico season. It’s not just the roar of the V8 engines or the smell of gasoline before the start. It’s that feeling that something big is about to begin.

Track record and trust built in the market

Our presence as sponsors didn’t come out of nowhere. It’s the result of years of building relationships in the automotive industry.

Being on the grid with the #46 isn’t just about brand visibility. It’s a clear message:

• We believe in performance.
• We stand behind the engineering.
• We are committed to quality.

And that is reflected both in a stock car and in our customers’ everyday vehicles.

What does NASCAR Mexico represent today?

The NASCAR Mexico Series has established itself as the most important stock car racing category in Latin America . Since its formal inception in 2004 , it has been a breeding ground for Mexican talent and a platform that demands the best from every team.

There is no room for error here.

• Engines that exceed 400 HP.
• Pit strategies that are defined in seconds.
• Cars prepared to the limits of engineering.
• Drivers who compete wheel to wheel during each lap.

Every race is a true test of mechanical and mental endurance. And that connects directly with what we do as a company.

Irwin Vences #46: discipline, consistency and a competitive mindset

Our driver, #46 Irwin Vences , is no newcomer to the grid. His track record in NASCAR Mexico speaks of consistency, growth, and a competitive spirit.

Irwin has managed to stay relevant in a category that gets more demanding every season. It’s not just about speed: it’s about race awareness, strategy, and control under pressure. It’s about understanding that a season isn’t won in a single race, but through a series of correct decisions.

We also know that performance doesn’t depend on a single component. It depends on the entire system functioning precisely.

Why our presence in NASCAR is not just a race. Real-world experience in the automotive industry

At Toyopower, we develop belts for the automotive and other industries, designed to withstand demanding conditions . We develop and innovate filter and belt technology based on the needs of the automotive market\.

We don’t speak from theory. We work daily with distributors, parts stores, and repair shops that know what a failing component means… and what a working one means.

The racetrack is the most extreme environment. If a product is associated with NASCAR , it’s associated with proven performance.

In NASCAR, you can’t improvise. And neither do we in our manufacturing processes.

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TOYOPOWER at Latin America’s Premier Automotive Aftermarket Event 2025

We’re excited to share highlights from one of the most significant milestones in the global automotive aftermarket industry this year.

The 2025 event brought together an impressive lineup of over 650 exhibitors representing more than 35 countries and welcomed upwards of 28,000 visitors from 37 countries. This remarkable scale further cements its reputation as the leading automotive aftermarket event in Latin America—serving as a key platform for innovation, networking, and industry growth.

TOYOPOWER is proud to have been among the exhibitors at this prestigious event. Our participation reflects our ongoing commitment to expanding our global presence, strengthening partnerships, and showcasing our latest solutions to a diverse international audience.

We thank everyone who visited our booth and engaged with our team. We look forward to building on these connections and continuing to deliver excellence in the automotive aftermarket industry.

Stay tuned for more updates from TOYOPOWER as we continue our journey forward.

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TOYOPOWER looks forward to meeting the participants again in 2026.

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We are proud to announce that TOYOPOWER is the proud sponsor of TAME RACING.

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